SPIN BRANDS / OUR WORK
Here are just some of the brands we're proud to work with
We've been working with Vivobarefoot since 2016 on a range of different marketing areas including Organic Social media, Paid Social Media, Ambassador marketing and more.
"Their support helped to more than triple the e-commerce business. Spin Brands is a communicative team and they can integrate as an in-house resource. Their expertise and industry knowledge stand out, and they stay up to date with their market in the name of efficiency.”
E-Commerce Director, Vivobarefoot.
Prior to working with us, Aspinal of London had been primarily focused on Google Ads. Unfortunately, their results were far below their expectations, causing them to lose confidence in online marketing. They came to us looking to not only rectify this, but exceed their goals, making social sales a viable and primary source of income.
We began by implementing a full funnel approach, segmenting the audiences in order to show different messages to each audience depending on their location in the buying process.
Once the funnel was set, we worked on creating, testing, and optimising prospective audiences. Through this, we identified a number of successful base audiences, allowing us to scale significantly in Aspinal’s busiest time of year, Q4.
ORGANIC AND AMBASSADOR SOCIAL
As a fast-growth brand with big ambition, we've been working with Barking Heads across Paid & Organic Social media as well as Ambassador marketing. Our strategy is to elevate the brand to new levels through credible and powerful social media and ambassadors whilst creating performance ads that deliver a strong ROI.
ORGANIC AND PAID SOCIAL
After presenting a full audit of their organic social, paid social, and competitor’s creative, we began by outlining optimal user journeys and briefing their web developers with new landing pages to aid in the process. We then drafted a full 3-month strategy, developing the account structure and aligning expectations. Due to the high level of ad spend, we had to ensure that each audience was properly segmented with specific messaging and creative, especially between points in the user journey to avoid making the ads stale and fatigued.
ORGANIC, PAID AND AMBASSADOR SOCIAL
In a difficult industry, and needing influencers to post revealing imagery, we knew that it would be a challenge. We started out by contacting various individuals across each country who aligned with the core message of both the launch and the brand.
By the end of our outreach, we had secured 17 ambassadors. Making sure that the images were strong and empowering, we not only increased interest for the new line, but also, attached positive attributes to the brand, improving how they were viewed as a business.
Testimonial from client:
“I just wanted to say a big thank you for all your hard work on making the launch of Fierce a social success.
It's safe to say the YoY increase in ambassador engagements for this launch (vs last year's plus size launch) are particularly impressive. And we had a super positive sentiment across all channels. Go team!”