Research shows that 93% of all online experiences start with a user entering a search term into one of the major search engines. Whatsoever your business does, remember that boosting the ranking of your website and brand presence in search engine results should always be one of your main priorities.
We must admit, search engine algorithms can be complex and it’s not always obvious to see which steps are best to take and the ones that would be most influential on your rankings. As always we want our readers to stay informed, we want to discuss the five steps you can take - which will help Google understand the A to Z of your business - what your business does and the value you provide for visitors. But before we get into all of that, let’s run through some things.
What exactly is SEO
SEO is search engine optimisation and it refers to the way that you can drive targeted website traffic to your website from search engines. Googlebots, or spiders, as they are also known as being able to read certain information which helps search engines make decisions around website ranking.
Search engine optimisation includes the ways in which you can alter and design your website information to ensure it meets the requirements of the Googlebots. The more your site matches the criteria set by Google, the higher your site will be ranked. It’s that simple - the higher your ranking, the more likely potential clients are of finding your business. But you have to start somewhere of course. Here’s how to get your convo started with the Googlebots.
1. Find out how your customers search for your product
Now the Googlebots are very significant in your SEO journey, they are able to decipher the search terms or keywords that you attach your product to. The issue occurs when you use keywords that are not mainly used by others, and if you fall under this bracket, the bots won’t be able to recognise what it is that you are selling.
The key is to think of yourself as your businesses own customer looking for your own product and think of the words that you would use to find it. This step certainly requires a bit of research, as it’s useful to know the keywords that your competitors are also using. Also analysing the terms and phrases which are commonly searched for in regards to your niche is another useful step.
Once you have done that, the next step is finding a way that you can incorporate these terms and phrases into your website copy. This should be done in a way that is genuine and also be sure to feature them in your titles for each page of the site (where you can). Now the Googlebots will have a better understanding of what it is that you’re trying to sell.
2. Tell Google what to do by creating URL’s
As much of a mastermind that Googlebots are, they definitely need something to work with. By simply reading your URLs, these bots should be able to know what your webpage is about. It’s crucial that you provide SEO friendly URLs, it’s quick and easy to do and can have a huge impact on your search engine ranking.
Let’s put things in context! For example, if your URL was to look something like this:
Changing it to something like this would be more effective:
Secondly, if your URL contains a title, each word should have a hyphen between them as URLs won’t permit spaces.
3. Make your website mobile friendly
Your website design should be responsive to all types of devices - including mobiles, tablets and laptops. Likewise, the design should also be attainable and appealing to those that are viewing your website - no matter the screen.
‘Mobile-first’ design is too very important and though more limited, it starts with mobile and then extends to desktop delivery. Also, Google honours ‘mobile first’ design, because it recognises the trend towards mobile use for online searches.
4. Image management
Is a website without good visuals really a website? Good visuals are an integral part of any website, they are a great way to boost your website’s SEO too.
Also note that whenever adding images on to a page of your website, you can use an alt text which enables you to add a description to your image. As Googlebots can’t ‘see’ your images, the alt text informs them what your images are. Handy tip: the relevant keywords that you found earlier can be used in the alt text - this will likely improve your SEO ranking.
Moreover, also ensure you avoid including very large images on your website, as this will reduce the pace at which your site loads.
5. Duplication could cost you
If you tend to reproduce content from other sources on your website or you repeat the same copy across the pages on your site - this can really cost you! You could be somewhat penalised by Google for replicated content.
To avoid a ranking catastrophe, every page should preferably be different and unique (in the eyes of Google). To stop the reverse happening ensure you have no duplicate content anywhere on your site.
As always, we hope these five steps were useful and we know that they will get your site in decent ranking order. But it is important to realise that the process of SEO is ongoing - it’s not a one-time thing that should be forgotten after. If you need that extra push and insight into SEO management contact Spin Brands - we have the tools and knowledge to help your business.