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Facebook Wants Your Dirty Dating Data

Facebook dating officially launched in the US on the 5th of September and is now rolled out across 19 countries, soon to be reaching Europe in early 2020. Facebook lets you keep in touch with friends and family, make events, follow those you care about, so using it to help you find love seems like the natural next step.

Facebook has so much data on you, such as your friends, likes, interests, so who would be more perfectly poised to help you meet new potential partners. Due to Facebook also owning Instagram you also have the opportunity to link your Instagram to your dating profile too!

Don’t worry, your dating profile will be completely private from your own personal Facebook feed. Facebook has been very clear that dating with them will be private, safe and an opt-in. So no need to fear if your Facebook relationship status is currently set to ‘In A Relationship,’ ‘Married,’ or ‘It’s Complicated.’ There is the ability to report and block anyone sending anything inappropriate.

Facebook has also made sure that their service is as safe as it can get for online dating. Meeting strangers from the internet is always risky. Before meeting someone in person for the first time from a dating app, it’s a good idea to tell a friend where you are going and who you are meeting. With Facebook Dating they will make sure you automatically open Facebook Messenger from Facebook Dating and it will tell a friend the name of the person you’re going on a date with, as well as the time and place where you plan to go to. Fifteen minutes before your date is about to begin, that person will receive a notification reminder and access to your live location for an hour.

Facebook Dating works a lot differently from other dating apps. First of all, it’s not a separate app you need to download. Facebook Dating lives within Facebook, you just need to set up a new profile. You also don’t need to wait for someone to like you or have to swipe to say yay or nay on a particular person’s profile. You can simply comment directly on their profile or tap the like button on their profile to let them know you’re interested. If you don’t like the look of someone, simply pass by them. The service will give you potential matches based on your location, preferences, Facebook events or Facebook groups.

On most dating apps, “people are forced to make a decision off this one profile that never changes and is extremely curated,” says Charmaine Hung, a dating product manager at Facebook. The Facebook Dating option wants to create a more dynamic and authentic dating experience.

Users can also feature their Instagram posts and stories in their dating profiles. It gives you the opportunity to get to know someone through their Stories and not just based on their profile. However, Facebook is not actually not the first one to have this idea, with Tinder announcing they would begin integrating Snapchat stories at the beginning of next year.

Facebook Dating will also be a feature “Secret Crush,” which is involving Instagram. Secret Crush lets you select up to nine Facebook friends you want to take an interest in. They must follow you back for you to ‘crush’ on them - so no being able to match up with celebrities or influencers. You’ll receive a notification when someone adds you to their Secret Crush. When you pick the same person for your list, Facebook will automatically match you and reveals your identities to each other.

The most important things about Facebook dating:

  • People will soon be able to connect with Facebook and Instagram stories

  • Secret Crush lets you match with people you already know on Facebook

  • You can add your Instagram posts in your Facebook Dating

  • You can find people with similar interests in events and groups

  • A safe way of sharing your location or other details about your date

  • Creating a dating profile is easier than ever

When Facebook announced Dating, people were quick to compare it to apps like Tinder and Bumble. However, Facebook Dating most closely resembles another dating app Hinge. Hinge markets itself as the dating app you want to delete, because you’ve found a real match. Whereas Tinder is well known to promote hook-ups and causal relationships, Hinge is more designed to make lasting matches and promotes long term relationships. However, Facebook has a lot more data on its users to help match you up, whereas on Hinge, although you can link it to your Instagram page to show your up-to-date posts, is a more curated profile. Once Facebook dating rolls out into Europe and the rest of the world it will be interesting to see the impact this has on apps such as Hinge, Bumble, and Tinder.

We all know we’re living in an era where data is king. Following on from the Cambridge Analytica scandal it’s been revealed that Facebook holds massive amounts of data on us. It knows our friends, family, what websites we’ve been on, and even who we’ve been linked to in past relationships. And the latest addition to the Facebook family will only mean Facebook holds even more data on us. Whether this is a bad thing or a good thing is up to you to decide. Will this massive amount of data Facebook holds on us help us to find the perfect match?



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