Updated: Jul 5, 2019
Over our years in the social media industry, there is one poignant question that we have often come across - what are the best times to post on social media? While it is, of course, a very valid question, there is not a definitive answer.
No matter your aim, whether it’s to boost engagement, increase conversations or maximise your reach - timing is dependent on a number of things. For example, your industry, the type of audience that you have, the products or service that you offer, what you post, how often you post and also what social media platforms you intend on posting on.
However, knowing the generic best times to post can also be useful and can give you some guidance, especially if your brand is new to the social media scene. A team from Sprout Social included a listing of the best times to post on the major social media platforms, these exclude Pinterest and Snapchat. But it’s worth noting that this is simply just a guideline, as the listing is based on data from Sprout Social’s 25,000 plus customer interactions.
Sprout’s study suggests that Facebook updates posted between 11 am to 1 pm on a Wednesday receive the most interaction. They also note that Thursday and Friday posts comparatively receive high engagement too, whereas Sundays see the least amount of engagement overall during the week. So we can see here that it is more of a mid-week focus for Facebook, as opposed to an early morning Monday post (for example).
The mid-week posts are also a winner on Instagram, as Wednesday posts also proved to be interactive on the platform. At the same time, Friday Instagram posts between 10 am and 11 am showed significant engagement too. This is an interesting find as one may expect more people to be active between the hours of 8 am - 9 am for example (on their morning commute) or even after work hours.
There’s clearly something special about hump day as the study also showed Wednesday to be a popular day for Twitter posts - with 9 am posts providing the most engagement. Data from Sprout Social suggested that Tuesdays and Wednesdays are the leading days to post tweets during the week. However, Saturday posts receive the least engagement during the week as well as posts after 10 pm (irrespective of the day).
Many brands and businesses have come to incorporate LinkedIn into their marketing strategies over the years. Therefore it is no wonder that the platform has been seeing significant increases in their overall engagement of late. So marketers, if you’ve not taken full advantage of LinkedIn - we’d recommend you do so now!
Sprout’s study proposes that the preferred time to post on LinkedIn is on (you guessed it) Wednesday, but between 9 am and 10 am, and at 12 pm. Data shows that Wednesday is generally the best day to post on the platform, whereas Sunday’s record the least engagement. As an alternative, posting Tuesday to Friday between 9 am and 11 am is also effective. However sound engagement is also recorded between 12 pm and 4 pm on those days.
As we mentioned before, there’s no perfect time to post on social media as it differs from industry to industry. The algorithms are not always so significant, but if you as a marketer or brand want to cover all bases - this is helpful. The data should also provide useful pointers for you, particularly if you are unsure of how the social media world operates; or if your business has just set up a social media account. But as your audience grows and you develop more of an understanding of them, things will most certainly change. You will have a clearer understanding of the posting times that work best for your audience.